Heading: Christopher Michael Potter

Portfolio Sample
Objective
Energetic, creative Marketing Executive with diverse experience in fast paced deadline-oriented settings. Seeks a challenging position in a bold company. Striving to work in a close-knit creative environment with other professionals developing communication campaigns for print and digital media.
Media Related Experience
Marketing ManagerXyron, IncDecember 2007—January 2011
  • Manage Advertising Budget for Print, Online, Television and Outdoor
  • Manage Product from initial concepts, to manufacturing in China, to placement at Retail
Director of Creative Design & MarketingOnPoint Direct, LLCFebruary 2006—Present
  • Created brand identity and brand standards for national company
  • Management team member in charge of Marketing, Systems and Design
  • Lead department of Web/Graphic Designer and Software Architect/DBA
Director of MarketingDaniel M. Jaffe, PLLCFebruary 2005—November 2005
  • Built and Maintained 4 websites and the company's intranet to draw clients and streamline workflow
  • Designed Yellow Page advertising that increased client traffic
  • Handled all communications for law office and side ventures
  • Developed Internship program and managed interns
Graphic DesignerInstructional Media Development CenterMay 2003—June 2004
  • Created Graphic and Web Design work for a wide range of University of Wisconsin and Wisconsin State Department clients
  • Experience focuses on Instructional Design (using graphics to enhance informational content)
  • Designed company’s Intranet and implemented automated Web versions of common hand-written forms
  • Web work focused on redesign, content management and database integration using Active Server Pages
  • Produced print work including: Promotional Branding, Direct Mail Pieces, Annual Reports, Posters, Ads, Content Management
Media Director97.1 FM WSUM WantSum CampaignFebruary 2003—November 2003
  • Designed and coordinated all advertising pieces and media contacts for the Public Relations campaign, which raised over $10,000 to obtain an endowment for station operating costs in addition to paying the tuition of one student
Education
UW MadisonBA Journalism: Strategic CommunicationAugust 2000—May 2004
Senior Project
Created Independent Marketing Communications Campaign for Boxhorns Gun Club
    •  Focusing on Brand Identity, In-Club Promotions, Direct Mail and other PR initiatives
    •  Marketing increased membership by 25%

Relevant Courses
Mass Communications Practices • Strategic Communications Campaigns • Mass Media and the Consumer
Creative Messages for Media • Principles of Strategic Communications • Global Strategic Communications

Software Proficiency
• Macromedia Studio 8• HTML/ASP/CSS• Adobe Creative Suite 2
• Windows XP & Mac OSX• Microsoft SQL• Microsoft Office
• Quark 6• Visual Studio

marketing.graphic design.web design