Heading: Christopher Michael Potter

Portfolio Sample
Objective
Energetic, creative Marketing Executive with diverse experience in fast paced deadline-oriented settings. Seeks a challenging position in a bold company. Striving to work in a close-knit creative environment with other professionals developing communication campaigns for print and digital media.
Media Related Experience
Director of Creative Design & MarketingOnPoint Direct, LLCFebruary 2006—Present
  • Created brand identity and brand standards for national company
  • Management team member in charge of Marketing, Systems and Design
  • Lead department of Web/Graphic Designer and Software Architect/DBA
Independent Graphics ConsultantVarious ClientsNovember 2002—Present
  • Developed print materials for Governor Jim Doyle of Wisconsin, which were distributed to as many as 50,000 people
  • Web site development, upkeep and skill tutoring for educational and private organizations
  • Advertising for local merchants
Director of MarketingDaniel M. Jaffe, PLLCFebruary 2005—November 2005
  • Built and Maintained 4 websites and the company's intranet to draw clients and streamline workflow
  • Designed Yellow Page advertising that increased client traffic
  • Handled all communications for law office and side ventures
  • Developed Internship program and managed interns
Graphic DesignerInstructional Media Development CenterMay 2003—June 2004
  • Created Graphic and Web Design work for a wide range of University of Wisconsin and Wisconsin State Department clients
  • Experience focuses on Instructional Design (using graphics to enhance informational content)
  • Designed company’s Intranet and implemented automated Web versions of common hand-written forms
  • Web work focused on redesign, content management and database integration using Active Server Pages
  • Produced print work including: Promotional Branding, Direct Mail Pieces, Annual Reports, Posters, Ads, Content Management
Media Director97.1 FM WSUM WantSum CampaignFebruary 2003—November 2003
  • Designed and coordinated all advertising pieces and media contacts for the Public Relations campaign, which raised over $10,000 to obtain an endowment for station operating costs in addition to paying the tuition of one student
Research AssistantUW School of Journalism & Mass CommunicationsApril 2003—August 2003
  • Research coding and data processing for commercial content in network and local news programs
WebmasterDemocratic Party of WisconsinApril 2003—August 2003
  • Solely redesigned the Party Web site interface and restructured informational content
  • New web image ran concurrent with new organization identity revealed at 2003 Wisconsin Democratic Convention
Education
UW MadisonBA Journalism: Strategic CommunicationAugust 2000—May 2004
Senior Project
Created Independent Marketing Communications Campaign for Boxhorns Gun Club
    •  Focusing on Brand Identity, In-Club Promotions, Direct Mail and other PR initiatives
    •  Marketing increased membership by 25%

Relevant Courses
Mass Communications Practices • Strategic Communications Campaigns • Mass Media and the Consumer
Creative Messages for Media • Principles of Strategic Communications • Global Strategic Communications

Software Proficiency
• Macromedia Studio 8• HTML/ASP/CSS• Adobe Creative Suite 2
• Windows XP & Mac OSX• Microsoft SQL• Microsoft Office
• Quark 6• Visual Studio

Other Work Experience
Sales AssociateCoachMay 2005—Present
Sales Associate/Shoe SpecialistBanana RepublicAugust 2002—February 2005
Sales Associate/Visual Merchandising AssistantTommy HilfigerAugust 1998—November 2003
2nd Assistant ManagerVitamin WorldMay 2000—November 2002
Extra—Curricular Activities
MemberUW Ad ClubJanuary 2002—December 2003
Sales Committee, Advisory BoardUW Madison HomecomingFebruary 2002—November 2003
Featured VocalistColors of Christmas with Peabo Bryson and Roberta FlackNovember 2000—December 2000
marketing.graphic design.web design