| Marketing Manager | Xyron, Inc | December 2007—January 2011 |
- Manage Advertising Budget for Print, Online, Television and Outdoor
- Manage Product from initial concepts, to manufacturing in China, to placement at Retail
|
| Director of Creative Design & Marketing | OnPoint Direct, LLC | February 2006—Present |
- Created brand identity and brand standards for national company
- Management team member in charge of Marketing, Systems and Design
- Lead department of Web/Graphic Designer and Software Architect/DBA
|
| Director of Marketing | Daniel M. Jaffe, PLLC | February 2005—November 2005 |
- Built and Maintained 4 websites and the company's intranet to draw clients and streamline workflow
- Designed Yellow Page advertising that increased client traffic
- Handled all communications for law office and side ventures
- Developed Internship program and managed interns
|
| Graphic Designer | Instructional Media Development Center | May 2003—June 2004 |
- Created Graphic and Web Design work for a wide range of University of Wisconsin and Wisconsin State Department clients
- Experience focuses on Instructional Design (using graphics to enhance informational content)
- Designed company’s Intranet and implemented automated Web versions of common hand-written forms
- Web work focused on redesign, content management and database integration using Active Server Pages
- Produced print work including: Promotional Branding, Direct Mail Pieces, Annual Reports, Posters, Ads, Content Management
|
| Media Director | 97.1 FM WSUM WantSum Campaign | February 2003—November 2003 |
- Designed and coordinated all advertising pieces and media contacts for the Public Relations campaign, which raised over $10,000 to obtain an endowment for station operating costs in addition to paying the tuition of one student
|